Business conditions continue to change at an exponential rate. Technology, product life cycles, and consumer preferences are all moving at a pace that requires speed and agility of execution. Moving too slow can mean losing market position, especially in today’s macro economy. Organizational speed requires a sound plan accompanied by more »
When a one cent swing in pricing can change company profits by hundreds of thousands and even millions of dollars, the results can be incredibly rewarding or utterly devastating. Setting a price that creates advantage for the business and value for the customer has three main components: identifying customers’ perception more »
Customer Alignment is one of the four key factors that will keep your business moving toward growth. In the video above, Laurie Brunner explains how aligning products with markets in a systematic way enables businesses to reach more customers and to choose the right mix of channels to profitably grow those more »
In an economy that lacks momentum, companies must determine how to generate revenue growth in an environment where nothing is moving. To capture growth in such a market, you must transform your company into a high-performance economic machine that’s adapted to these sluggish economic times. Revenue growth, more than any more »
Though we typically think of sequestration as a government problem caused by a “poison pill” approach to resolving Federal deficit spending, its potential impact on business owners could be devastating. Mainstream Management’s Laurie Brunner discusses the negative effects these unstructured cuts will have on economic growth, if a resolution is more »