The Four Fundamentals of Revenue Growth: Part IV, Speed of Execution

The Four Fundamentals of Revenue Growth: Part IV, Speed of Execution

Business conditions continue to change at an exponential rate. Technology, product life cycles, and consumer preferences are all moving at a pace that requires speed and agility of execution. Moving too slow can mean losing market position, especially in today’s macro economy.  Organizational speed requires a sound plan accompanied by more »

The Four Fundamentals of Revenue Growth: Part III, Pricing Management

The Four Fundamentals of Revenue Growth: Part III, Pricing Management

When a one cent swing in pricing can change company profits by hundreds of thousands and even millions of dollars, the results can be incredibly rewarding or utterly devastating. Setting a price that creates advantage for the business and value for the customer has three main components: identifying customers’ perception more »

Four Fundamentals of Revenue Growth: Part II, Customer Alignment

Four Fundamentals of Revenue Growth: Part II, Customer Alignment

Customer Alignment is one of the four key factors that will keep your business moving toward growth.  In the video above, Laurie Brunner explains how aligning products with markets in a systematic way enables businesses to reach more customers and to choose the right mix of channels to profitably grow those more »

Four Fundamentals of Revenue Growth: Part I, Corporate Focus

Four Fundamentals of Revenue Growth: Part I, Corporate Focus

In an economy that lacks momentum, companies must determine how to generate revenue growth in an environment where nothing is moving. To capture growth in such a market, you must transform your company into a high-performance economic machine that’s adapted to these sluggish economic times. Revenue growth, more than any more »

The Real Cost of that Pool Toy

The Real Cost of that Pool Toy

My cell phone rang. A simple question from a friend: “You’ve worked in China. Can you recommend a manufacturer to produce my patented pool toy?” Ordinarily, rattling off potential Chinese producers would have been easy. But, having just spent a week touring U.S. manufacturing facilities in Ohio, I dramatically altered more »